We acknowledge that we are located on unceded and un-surrendered Land of the Algonquin, Anishinaabeg Peoples. We recognize the importance of and support decolonization.

When we hit our 30s, life got a bit intense. The pressures of careers, relationships, parenthood, and more set the backdrop for a new exploration. Like others, we wanted to reconnect with our sense of play. In tandem, we were exploring our own redefinitions of culture and identity. As second-generation Asian Canadians, we found ourselves searching for our stories and feeling a little lost.

That’s when jigsaw puzzles started finding their way into our home. They told stories we were more than familiar with, yet had no personal connection to: lofty castles in Germany, oil paintings of Parisian alleyways, or an evening at a quiet cottage. We began searching for puzzles we could connect to, and started to also wonder if they even existed! What we found was a puzzle industry tailored to a market that we didn’t fit into. 

Maybe it's time for this to change.

A financially supportive platform for artists to showcase their talent and their cultural stories.

  • 5% royalty on revenue generated from puzzles and merchandise with artists work
  • Upfront advances for work
  • Full creative freedom
  • Flexible timelines
  • Attribution of work on products and marketing materials

Sustainable materials and manufacturing processes

  • Small-batch Canadian production
  • Packaged in a reusable tin
  • We use recycled materials whenever possible

From our little introverted hearts to yours

Follow us on Instagram for behind the scenes fun, giveaways and artist profiles @goodfortunepuzzleco

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Frequently Asked Questions

What is your shipping and return policy?

We offer free shipping on orders over $50 USD / $75 CAD (excludes Signature Series and Special Edition Items)

If for any reason you're not satisfied with your Good Fortune products, we will make it right with replacement items or full refunds.

More info can be found here.

Will I have to pay a duty/tariff when the product arrives?

No. US orders are shipped from within the United States, ensuring a fast, reliable and tariff-free experience.

What is the difference between Studio, Studio+ and Signature Series?

The Signature Series (504 Pieces)
Our flagship collection, proudly made in Canada using small-batch manufacturing and sustainable materials. Each puzzle is housed in a limited-edition, food-safe reusable bento tin and includes two premium cardstock reference posters. It’s the ultimate collector’s piece.

The Studio+ Series (200 & 1,000, Pieces)
Designed for the serious puzzler who loves a tactile experience. These feature an ultra-matte, "velvet" soft-touch finish on both the pieces and the box. With precision click-fit technology (no false fits!) and high-quality art posters, it’s our most luxurious build yet.

The Studio Series (200 & 1,000 Pieces)
Our classic collection featuring a clean matte finish and reliable quality. These are the perfect everyday puzzles for a mindful afternoon.

Do you use AI for your puzzle art?

No. All artwork is human-made without the use of AI.

Why did you start Good Fortune?

We started Good Fortune because we wanted to connect at a deeper level with the puzzles we put together.

We want Good Fortune puzzles to provide opportunities for playful connection to each other and culture.

More info can be found on our About Us page

Are your products eco-friendly?

We are committed to using recycled and/or recyclable materials when possible.

Signature Series puzzles are made from 100% recycled Eska board and come packaged in a reusable food-safe metal tin.

Our tote bag is made from 100% recycled canvas.

Where are your puzzles made?

Signature Series puzzles are printed, glued and cut in Ontario, Canada using premium 100% recycled Eska board, archival glue and museum-grade inks.

Studio Series puzzles are made-in-China using premium materials.