We acknowledge that we are located on unceded and un-surrendered Land of the Algonquin, Anishinaabeg Peoples. We recognize the importance of and support decolonization.

About us

Good Fortune Family illustration by Sundate Stories

When we hit our 30s, life got a bit intense. The pressures of careers, relationships, parenthood, and more set the backdrop for a new exploration. Like others, we wanted to reconnect with our sense of play. In tandem, we were exploring our own redefinitions of culture and identity. As second-generation Asian Canadians, we found ourselves searching for our stories and feeling a little lost.

That’s when jigsaw puzzles started finding their way into our home. They told stories we were more than familiar with, yet had no personal connection to: lofty castles in Germany, oil paintings of Parisian alleyways, or an evening at a quiet cottage. We began searching for puzzles we could connect to, and started to also wonder if they even existed! What we found was a puzzle industry tailored to a market that we didn’t fit into. 

Maybe it's time for this to change.

We strongly believe:

  • Asian creativity is worth celebrating
  • Puzzling is underrated
  • Puzzles can reflect a broader range of experiences than what we've seen so far.

Our puzzles spotlight Asian creativity while taking you to places that feel both familiar and new. Our hope is that through telling these stories, you are able to embark on immersive journeys that feel made for you!

Good Fortune spans across our entire brand

We are excited to provide a financially supportive platform for artists to showcase their talent and their cultural stories.

Our commitment to thriving artists

  • 5% royalty on revenue generated from puzzles and merchandise with artists work
  • Upfront advances for work
  • Full creative freedom
  • Flexible timelines
  • Attribution of work on products and marketing materials

"It's been so lovely to work with both Jess and Ray. They have been a delight! Their bright smiles and comforting attitudes made the whole process a lot more smoother. It's not very often you find people that are communicative, cooperative, and insightful! They are so full of heart and working with them was definitely my good fortune of the year!"
Jinwoo Park – Brand Designer

From our little introverted hearts to yours

Each of our puzzles are made with premium sustainable materials and manufactured locally in Canada to ensure a joyful puzzling experience.

Follow us on Instagram for behind the scenes fun, giveaways and artist profiles @goodfortunepuzzleco